Animo, how come?

It may sound like (kickin in) an open door, but Google only knows what it finds online. If you search for keywords, Google returns the pages it indexed before, which contain the same keywords, or synonyms if you're lucky. So how can Google find you something that just isn't published yet? It can't.

So if you want search engines to know that you're looking for a specific product or service that just isn't there yet, you simply got to start by creating a page to describe what you want. If you know or suspect others may have this need as well, you need to publish a page so that Google can find it in the first place. Because if Googlebot doesn't know it, no one knows.

That's how Animo started. As a typical "eating your own dog food" site, helping us (hopefully!) to solve our own problems.